The internet and the economically vulnerable

In a research report launched today we demonstrate that the internet has created economic opportunity for groups of more economically vulnerable people through the ability to trade online.

These groups include people on lower incomes with pre-school children and people with relatively low educational qualifications running internet-dependent microbusinesses: often enabling household incomes of over £45,000.

The research includes new analysis of ONS databases of internet use, and a specially commissioned suvey of Google Apps customers.

Here’s the link: The effect of the internet on the economically vulnerable

Thanks to Google UK for their partnership on this project

15th October 2014